How to Format Reader-Friendly Headlines

How to Format Reader-Friendly Headlines How to Format Reader-Friendly Headlines How to Format Reader-Friendly Headlines By Mark Nichol The headline of a piece of content is the reader’s invitation, so make it inviting in form as well as content. Using all capital letters is overbearing; choose between headline style (capitalizing initial letters only in words representing major parts of speech) or sentence style (initial caps only for the first word and proper nouns). Using uppercase initial letters in every word is not advisable, because words of one to three letters can look awkward when formatted that way. Headlines should be noticeably larger than the running text (the main body of copy) and other headings but not so large that they are out of proportion to them. (A range of two to five times the size of the running text is best.) Notice how newspapers and magazines use especially large headlines only for highly significant or catastrophic events. The headline font should be different than that of the running text, and I recommend reversing the serif/sans serif (â€Å"no serif†) style as well. (Serifs are appendages that extend the strokes on some letters; the headline and running-text font on this site has almost no serifs only the letter t has a â€Å"foot† while the lettering in the site’s text ads, resembling the type in most newspapers, is serif.) Notice also how the headline type’s color differs from the black type of the running text and matches the site’s color scheme. For an organization’s publications (reports, print and email newsletters, etc.) or for organizational or individual websites, it’s best to create a template in which headlines are always the same font, font style, and color. Various articles can have headlines with different point sizes (generally, the larger the article, and the higher it appears on the page, the larger the headline’s point size should be), but if every issue of your newsletter or every page on your website has the same layout, maintain consistency across iterations. Print publications have traditionally utilized one of three approaches for wording headlines to draw readers in: what I call the statement headline, the phrase headline, and the concept headline. The statement headline, employed in news articles and on many content websites, is formatted like a sentence and straightforwardly tells readers what to expect (â€Å"Grammar Guru Offers Advice on Formatting Headlines†). The second style, also used widely in print and online journalism (especially editorials, features, and how-to articles) and on the Internet, is an incomplete sentence that nevertheless conveys the gist of the content to follow (â€Å"How to Format Reader-Friendly Headlines†). The third format uses wordplay to evoke the subject of the material below the headline while entertaining the reader (â€Å"Tips for Top Type†). It’s the most creative alternative, and therefore my favorite, but it should be used with caution in creating online headlines because it’s not as search friendly as the other methods (though my example does include two keywords). It’s fine to mix and match these styles in one publication or on one website, but keep the content type and the tone of the piece in mind when choosing from among them. For more tips on how to craft headlines, go to this post. Read this post instead for general advice on creating inviting Web sites. I’ll follow up with a piece about other display type (subheads and captions) next week. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?List of 50 Great Word Games for Kids and AdultsKn- Words in English

20 Geography Dissertation Topics to Call Your Audience to Action on Summer Holidays

20 Geography Dissertation Topics to Call Your Audience to Action on Summer Holidays 20 Geography Dissertation Topics to Call Your Audience to Action on Summer Holidays One of the most important choices you will ever make in your academic career is the topic for your dissertation! John Komlos, a university professor, in the Chicago Guide to Your Academic Career advices to take a balanced approach to the choice of dissertation topics. As you you’re supposed to deal with a kind of work for a long period of your student life, it will have an impact on the direction of a future career. In fact, choosing a topic is a challenge for most students. And you may be at a loss for what topic to choose, or you haven’t found any good ideas yet. Don’t get worried! There is a solution, and you have found it in this article. The key point is obvious: it has to be something you feel passionate about. You can be eager to write a dissertation on something that holds personal interest for you. A dissertation is too labor intensive. If you are stuck or looking for inspiration, you’re moving in the right direction. We have done some brainstorming with topics for your dissertation! The following ideas can match or be adjusted to your interests. They are very flexible! Here are 20 geography dissertation topics: The Earth’s Tilt is Changing: The Reasons, Causes, and Effects Does the Climate Change Mean an Everlasting Summer? Water and Air Pollution: How Do They Change the Environment Each Summer Caribbean Coral Ecosystems Are in Jeopardy Why Are Natural Environmental Hazards Becoming More Common in Summertime? How a Change in Air Pressure Influences a Change in Climate The World’s Oceans Getting Warmer: Is It Going to Affect the Population? The Solar Energy Issues in India World Migration Report 2018 Shows Ill Conceived Facts Why Could Subregions of Europe Experience Scorching Summers? Petroleum Extraction Is the Worst Thing for Our Summers Are Fires in Latin America Affecting the Landscape? Weather Forecasting Technological Advantages in the Modern World How Extraterrestrial Seasons Show Our Future Fertility Rate Increases Every Summer in America: What? and Why? The Hazardous Waste: The Realistic Solution Summer Droughts Can Decimate Cities Without Proper Planning Differences in Asian Cultural Identities Because of Geography Endangered Languages in Europe Need to Cross Borders to Survive Why Are People Conditioned to Care Less About the Environment in the Summertime? As you can see, almost all of these topics are related to summer in some way. This word used in dissertation topic will help keep your reader interested! Everybody loves summer, especially, summer holidays. These are a good way to keep people interested and keep yourself motivated when writing! It’s important to choose a topic that other people enjoy, otherwise, you will not catch their interest. Did you see one you really liked? Don’t worry if you didn’t, but hopefully, you did. Now that you have these topics in mind, you can come up with your own in an easier way. Feel free to combine one of these with something you have already thought of. Either way, you have come out a step ahead considering a topic. If you do like what you see, then, it is time to get started! The next step is either to create an outline or get expert help from a good writing service. That will ensure that you are headed in the right direction towards a great dissertation. Good luck with the writing process. It is a big undertaking for sure!